My client requested a professional logo that still felt feminine. Her desired aesthetic was described as modern, delicate, and slightly traditional. Her brand is holistic and spiritual healing so she wanted to incorporate nature and other elements that convey "healing". I collaborated with DCJ Media to finalize an identity that represented all those descriptions.
My search took me to several other therapist websites including Psychology Today and numerous other online therapy services.
The targeted audience for client's business included women and children. Her faith-based approach may also attract those who prefer a more spiritual approach to therapy. Additionally, my client is a minority amongst other independent therapists in her industry so it was important that I optimized her SEO to stand to those viewers.
The keywords that would guide my search as I assembled my board included the following:
Rostemary is a strong serif that emphasizes curves thus giving
it a feminine appeal while still conveying a sense of authority.
Lato was used as an accent or tagline for the wordmark logo. Lato brings balance with a sense a minimalism.
Badge - Outlined
Badge - Filled
Badge - Mono
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