New Bethel Tampa

Web Design

New Bethel was established in 1927 in the heart of Tampa, Florida. Since then, the church has experienced significant growth through the years and their online presence needed an update to reflect those developments and provide a space where members can freely view their posted sermons, lessons, and activities.

Goals

Create a site map to visualize website navigation
Sync the church's streamed services, studies, and other media to their website
Integrate existing tithing system

Before Redesign

The first step of the process was to consider their original website. Its one-page design was appropriate for its time, however, the church was in need for a multi-page approach that can organize its content and updated branding in a more user-friendly and responsive interface.

Sitemap

Before development, it was important that I walked through the site's navigation with my client. This helped him understand the general hierarchy of the site's pages and subpages.

Low Fidelity Wireframes

I sketched a general layout of how I'd like the content to look on my iPad. The goal was to communicate to my client the "big idea" and get a consensus of the site's direction. It was important for my client to have subtle movement on each page and a video header for desktop viewers.

Click the images below to enlarge

Updated Branding and logo

Style Guide

The client already had an established identity so it was my goal to integrate their current look with their new site

Viridian Green

#038E99

Primary

Blue Sapphire

#095A70

Shade

Macaroni

#FAB68F

Secondary

Pacifico

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Roboto

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Main Headers

I chose Pacifico because of its relaxed and hand-lettered feel. My client wanted a modern yet friendly style that would target younger or casual viewers. Additionally, this typeface complimented their established branding's style.

Subheaders and Body Copy

Roboto is a geometric sans-serif that has a clean and modern appearance. its versatility and readiblity made it a great option for smaller headlines and body text of different sizes