In order to gain an understanding of the target audience, I reviewed several church/spiritual-based websites, color palettes, and the imagery used
While building my moodboard, I focus on several keywords that come to mind when thinking of Pathfinder. These keywords dictated my search phrases, the style, and inspired the final imagery.
The final color palette was directly sampled from the images that were used in the final design. The warm and natural tones invoke warmth, trust, and wisdom - all of which fits the brand.
Associated with seriousness, wisdom, and religion without feeling too alarming like reds or yellows.
Promotes growth, harmony, and tranquility. Also relates to paths and crossroads
Neutral gray to be used for body copy and headers
Lighter shade of the granite gray to be used for graphics
Gives the design room to breathe and a clean balance
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